Customer focus is the most deep-seated quality management principles. Existence of a customer means existence of an organization.
We all realize that basic purpose of an organization is to delight customer by consistently meeting its needs and exceeding its expectations. Thus a customer creates customers and creates profits.
Only when a customer is identified, we can direct our intent, energy and emotions for meeting needs & expectation of customer.
Every business has a customer. Every transaction has a receiver. Every task has an output, every service has a client. At a lesser in-house scale our employees are our customers. The customer of a company is the paying client. Hence whatever we do affects all our clients, whether employees or the client itself.
We all must provide better service to all who come to us for anything. Every customer whether paying or not must be recognized for every transaction or service.
Mahatma Gandhi believed- A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.
Enhanced Engagement With Customers Enhances Clarity About What We Should Be Doing.
EXPECTATIONS OF A CUSTOMER ARE THAT WE EXCEED HIS EXPECTATIONS
LET US SERVE OUR CUSTOMERS THE BEST AND PROFIT THE MOST